THE RYZE PROCESS
A lot of big brands will spend a lot of money on market research to determine the needs of their customers, here’s where you have the advantage; you’re already on the frontlines of knowing what your clients need. You also see needs that they don’t even know they have!
TIPS FOR CREATING YOUR PRODUCTS
STEP 1: CHOOSE YOUR PRODUCTS
The best way to decide on which products to carry is to consider these concepts:
What are the biggest challenges affecting the majority of my clients?
Which products are going to make my client’s most successful with their beauty goals?
Which product types do you find yourself reaching for most during a service?
Which product types do you find yourself recommending most?
After you answer those questions, go from there. You want to be able to supply your services with the products you use most and provide take-home care to continue meeting your clients’ needs when they’re not with you.
STEP 2: ADD ESSENTIAL OILS
Plan your products with the end in mind. Much like how you chose your product bases, continue facilitating the needs of your clients through the essential oils.
With essential oils, you can pinpoint your clients’ needs even further. If your base products were formulated around hydration, for example, continue in that same vein with essential oils that provide the best solutions for dry skin.
STEP 3: PACKAGE AND LABEL
Picking your packaging is an exciting process. You already know about your clients’ needs and concerns, but how do you package your solutions in an enticing way that also helps them to know your brand further visually?
Your product packaging should inspire clients to feel even better about their purchase and to continue the positive emotions they feel in connection with you and your services.
When thinking about your colors, imagery, and fonts, they should be presented in a way that reflects your brand’s personality, which in turn appeals to the clients you serve.
For example, if your clients are men, your packaging should reflect a masculine quality. If your brand is holistic, how would your packaging and logo convey that in just a glance? Each element of your packaging works to speak volumes about your brand and products.
Your logo should be prominent on your packaging, so placement is key. It also needs to be the best representation of your brand as possible.
STEP 4: MARKETING TOOLS
From business cards and websites to signage and service menus, marketing tools are apart of your product development and promotional strategies in solidifying your brand. Every aspect of your brand has to tie into the other. How do you know which marketing tools are the best for your brand? Well, if you’re just starting, business cards, a website and service menus are a great place to start.
Just like your products and packaging, your marketing tools need to meet the needs of your already existing clients and be the introduction of what you’re about to new clients. Sometimes, your marketing tools will be the first thing a person sees before they even step foot in your salon or hold your products in their hand.
Your marketing tools should look like your products with the colors, logo and overall vibe your brand gives off.
Overall, your products, packaging and marketing tools are different parts of the same story. They should all be uniform and immediately let clients know that this is you.