The Beauty Professional’s Guide to Private Label

At Ryze, we’re all about helping beauty entrepreneurs build better businesses. With over 25 years in the salon industry, we’ve learned exactly how important it is for beauty professionals to take charge of their expertise in order to grow. One of the best ways to do this is through private label retail. Providing your own branded products to the clients you serve is how you leverage your authority and brand your expertise. With private label products you can grow and expand your beauty business into a beauty empire. 

What is Private Label

Private labeling is a unique way to add a retail component to the beauty services you already provide. With private labeling, you partner with a manufacturer that develops the beauty products you’ll brand and sell to your clients. This arrangement can look different depending on the company ranging from incredibly inclusive to a more hands off approach. Some manufacturers require high minimums and take care of every aspect of the process while others may only develop the product and leave other components like branding and shipping up to the business owners. As a small beauty business, if you’re considering private label, you want to choose a manufacturer that allows for flexibility and works with you as a partner. 

The Benefits of Private Labeling

Choosing to use private labels products to grow your brand has benefits that exceed well beyond your profit margins. Although, with the right partner and volume, having retail products has the potential to widen your margins between 15% - 35%. But we believe in the power of private labeling for your beauty business because we’ve experienced it ourselves. We know that when you’re able to style a client’s hair and recommend the exact products they need to maintain it, it builds trust and authority. We know that when your clients are looking for tools and resources and you’re able to provide that through your service and supply, you gain their loyalty. Products allow you to extend your services as a beauty professional beyond the chair and earn additional revenue on your expertise. 

The Ryze Private Labl Program

Becoming a Ryze brand partner is one of the easiest ways to begin selling your own private label products. Unlike many other manufacturers, the Ryze model is unique because we’re committed to providing an opportunity for beauty professionals and entrepreneurs to thrive. We provide low minimums and handle all of the heavy lifting, leaving you to focus on what you do best. Here’s how it works:

1. Choose Your Plan - We have three different plans tailored to meet you wherever you are in your business journey. Our freelance plan works great for independent contractors who are renting a salon chair or working out of their homes while the Business Plan is a bit more in depth, perfect for small salon owners who are ready to expand. And our Enterprise Plan is tailored for larger salons with multiple stylists or locations. 

2. Choose Your Products - Each plan within our affiliate program includes a number of products that we’ll customize and brand for your business. You’ll fill out a form letting us know which products you’re interested in and we’ll send samples for you to try. 

3. Earn a commission - After you approve the samples, we’ll take it from there! We’ll build and manage your e-commerce website, handle customer service, and complete fulfillment. All you have to do is use your products and recommend your clients purchase them from your website and earn a monthly commission of 15 - 20% of sales. 

Private label has long been one of the most lucrative opportunities for beauty professionals, but it’s also been one with a significant barrier of entry. Ryze is changing that story. Join us and start your private label product line today.